Vivian Vimarlund
Jönköping University, Sweden
Title: Social innovations and e-health business models
Biography
Biography: Vivian Vimarlund
Abstract
Many countries in Europe develop strategies to foster the use of eHealth services and social innovations (European Commission, 2012). However, despite the fact that business models are perceived as an important part of the strategy used to achieve a sustainable implementation and use of social innovations as for instance eHealth services, there are no generic models that allow capturing the effects of a multi-side market. Further, business models are usually connected to an organization ability to focus on value- creation and to the ability to develop cost- effectiveness at the organizational level. In a multi-side market as e-health there are several challenges that have to be over-win to develop sustainable business models that increase market and penetration but that at the same time supported social innovations. In this presentation, issues such as: Challenges when developing business models for social innovation, pre-requisites a multi-side market demands and constrains the market for social innovations and e-health services has today will be discussed