Biography
Biography: Amanda Brief
Abstract
my.Flow seeks to change the conversation around menstruation. Currently a pervasively taboo topic, it is something (over) half the world’s population experiences every month, for decades. We want to empower women through insight, helping them to learn their flow. Menstrual innovation is embarrassingly lagging; it’s about time women had a smart device to prevent both staining/leakage, and infection related to leaving their tampons in too long. We are leveraging technological improvements in the realm of sensing and circuitry to create a tampon monitor, which alerts its user as to the saturation level of her tampon via a notification on her phone. What’s so prolific about it being ‘smart’ is that it’s the first tampon of its kind. The user experience aim is convenience – currently, you can’t check the level of your tampon, so many women err on the side of taking their tampon out prematurely, which is not only wasteful, but also quite physically uncomfortable. Our market research shows that over half of women would buy a product that would help them prevent staining/leakage on their period, waste/excess spending due to premature removal of their hygiene product, and a product that would help them predict when their period would stop and start each cycle, the heaviness of their period on a given day, and a whopping 82% are ready to buy a product that would help them prevent Toxic Shock Syndrome and other menstrual-related complications.
